We only seek customer satisfaction
Customer is the most significant person who assesses and supervises our activities
Customer is not reliant on us
Our survival depends on customer satisfaction
Customer is not a transient objective
He is the ultimate goal of all our measures
Customer is not a stranger to us
He is incorporated into our organization’s destiny
Serving the customer is not a grace to him, but he is the one who gives us the chance to continue our
Therefore the customer is the core, beginning and end of all our actions